WeChat mini-programs offer a promising distribution model for Caesars hotels to drive bookings among Chinese travelers. Acting as a direct sales channel, the CET Mini-Program connects to the hotels’ central reservation system to provide accurate, real-time availability, room rates, and inventory. Other hospitality services, restaurants, shows, things-to-do recommendation are also included in the mini-program.
Mini Programs
CUSTOM FEATURES
PROJECTS
CAESARS ENTERTAINMENT
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GRAND CANYON WEST
The Grand Canyon West mini-program was created in early 2020 to attract Chinese tourists. Functionalities include the presentation of attractions, activities, locations, as well as in-platform attraction ticket purchasing and transactions.
HARVARD CHINA FORUM
The Harvard China Forum mini-program was sponsored by Tencent in 2017 as the official electronic manual for the Harvard China Forum. The functions include the presentation of conference speakers, agendas, location navigation, live Q&As, and sweepstakes to enhance interactive user experience.
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