Caesars Entertainment is now creatively reinventing loyalty programs and turning them from cost centers into tools for driving customer engagement and building brand loyalty. We will be converging at the core of leading loyalty programs through a mobile solution: One of the prime factors separating winning and losing brands going forward will be loyalty programs that use digital spaces as a bridge to learn about followers and provide them with satisfying consumer experiences.
Hotel Booking Systems
With iDigBrand, Caesars Entertainment launched its first WeChat Official Account Hotel Booking System with the integration of WeChat Pay.
OUR PRODUCT
Caesars Entertainment Corporation is targeting outbound Chinese tourists and domestic Chinese Americans who mainly engage their daily workspace via WeChat, a social platform with nearly 800 million average daily users. By leveraging Caesars’ social marketing strategy, iDigBrand built an in-app social site that provides 10 hotel properties in a hotel booking system. It creates a fairly large amount of analytical users’ data and content performances.
- HBSi Hotel Inventory Real-time Access
- Customer Information Strategy
- Technology Strategy & Planning
- Systems Integration
- Application Development
- Customer Analytics
- Content Measurement
- Customer Engagement Solutions
- Mobile Solution Content Consulting
- Customer Support Services
