NFC Technology

Scion Experience's responsive mobile site with an interactive online to offline (O2O) gamification development fun. 


Stage 3 Agency creative team and our engineers used the Near Field Communications Technology(NFC) that allowed mobile phone user to tap it, fill in a form, submit it, and get some swag! A complete online-2-offline solution. “” responsive mobile site was developed to with NFC tags technology to experience the site via NFC tag. George P. Johnson and our engineers integrated both database APIs to share data and have created a strong backend application for 2013 Los Angeles Auto Show. This mobile ran throughout the season of October’13 to June’14.

GPJ and Spinifex Group in Sydney, developed an idea of an Instagram vending machine! The idea was simple and creative. If you have Instagram, take a pic, tag it, get some swag!

This immersive technology looked so easy and simple from the front but it has tons of moving parts in the background. Our front end developers and backend programmers developed the social platform coding and filtering, writing collection arrays and storage of usernames (include bad words filtering) as only 1 piece of swag could be collected per person to GPJ backend developers. 

Both GPJ and iQi development team also created a bring-to-experience method of retrieving the content that users might needed. GPJ created a proxy app to be able to talk to the vending machine and also get back information if something had failed or the machine was empty and needed refilling. As Stage 3 put iQi development team to create a mobile experience responsive site which allowing user to tap different car models NFC sticker to mobile landing page to check for car prices. User can also click to play a scratcher game called “Play 2 Win.” This “Play 2 Win” game allowed our software developers to implement Matrix Algorithms into the site that consisted lots of user interface and user experience functions on the front end. It also gave a glance on different hidden game plans of how to use Android devices to interconnect with users. The GUI is 90% dynamic design as it was not based on media queue for it’s design frameworks. This site is steadily used on iOS and Android phones. 

As a result, mobile site, NFC tags and Instagram have proved that the vending machine were capable to interact with users, and it was popular and cool. Why? Because it’s able to do a search using the designated hashtags of a show and see all the images and tap the NFC tags to get the price. We have conducted a Google Analysis study for the 10 days LA show, nearly 3000 images were tagged and more than 2,800 active users stayed on the site. Check out the vending machine video link from Spinifex Group:[KHL1]